Jeff Smith dreamed of making an Agile culture something you could learn, practice, measure, and improve. In this Amplify Update, the second in a series, we follow Smith as he moves from Suncorp to IBM and then World Kinect, defying conventional wisdom to lead these companies on a digital transforming journey. Even as Smith communicated the journey’s purpose simply and clearly, mandated culture change, radically reformed the middle management layer, and modernized delivery, he never forgot the importance of balancing performance with people.