Dr. Raymond Pettit is the author (with Robert Monster) of the book Market Research in the Internet Age: Leveraging Technology for Market Measurement and Consumer Insight. Dr. Pettit received his doctoral degree from the University of Illinois at Urbana-Champaign and has been a quantitative and online market research consultant and executive for a number of US and European firms and an education and training consultant for SPSS, Inc. since 1998.… Read More