Bob Multhaup is President of IT Business Dimensions and architect of the ITin3D IT modeling tool. With 12 years of CIO experience as the VP of IT for Henkel North America and the Divisional Information Officer of two Sandoz (now Novartis) global divisions and seven years working in Europe. Mr. Multhaup has designed a consulting business around the need of CIOs to transform their IT function into a service-based business model with an emphasis on the financial aspects of "running IT as a true business." He has designed the ITin3D modeling tool to consolidate and integrate a customer's disparate data sources into a unified multidimensional model of IT service costs, value, and consumption based upon BSM and ITIL principles. Mr. Multhaup is partnered with Migration Technologies to provide cost modeling and financial management solutions for ITIL implementations. By working closely with his customers to quickly build and customize these service-based management models, the results offer a high degree of customer satisfaction by enabling service portfolio management, service budgeting, strategic planning, service performance measurement, and IT financial management and control. The ITin3D model can also be useful in the integration of development and operations groups by building a single unified management model of both these disciplines aligned around the services and technologies that they provide to their customers. Mr. Multhaup has a bachelor's degree in liberal arts from Brown University and an MBA in finance from Fairleigh Dickinson University. He can be reached at bob.multhaup at itin3d dot com.