The Role of the CIO Survey Data
This survey investigated the priorities and value-adding actions of the CIO. Of the 112 respondents, 16% come from companies with more than 50,000 employees, 15% from companies with between 10,000 and 50,000 employees, 29% from companies with between 1,000 and 10,000 employees, 18% from companies with between 100 and 1,000 employees, and the remainder from companies with 100 or fewer employees.
Turning the Long Tail on Its Head: Consumer Evolution and Informedness
Consumer behavior change enabled by interactive technologies (IntTech) has stood traditional consumer segmentation theories and practices on their heads. Clustering by demographic similarities or by lifestyle no longer adequately describes how consumers decide on and choose products and services.
Turning the Long Tail on Its Head: Consumer Evolution and Informedness
Consumer behavior change enabled by interactive technologies (IntTech) has stood traditional consumer segmentation theories and practices on their heads. Clustering by demographic similarities or by lifestyle no longer adequately describes how consumers decide on and choose products and services.
Turning the Long Tail on Its Head: Consumer Evolution and Informedness
Consumer behavior change enabled by interactive technologies (IntTech) has stood traditional consumer segmentation theories and practices on their heads. Clustering by demographic similarities or by lifestyle no longer adequately describes how consumers decide on and choose products and services.
Carrying the Long Tail: Elevating Staff Ability to Manage Complexity at the Point of Sale
A basic tenet of long tail distribution is that consumers are increasingly self-directed and want an ever-improving set of navigation tools to locate goods and services. They find what they truly value and they are satisfied, loyal, and highly profitable. In turn, many IT initiatives center on how to enable this phenomenon ever more extensively, helping more customers to find resonant "sweet spot" product and service offerings.
Fattening the Long Tail Through Progressive User Adoption
Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.
Fattening the Long Tail Through Progressive User Adoption
Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.
Fattening the Long Tail Through Progressive User Adoption
Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.
Fighting Back with the Long Tail: Linking Product and Distribution
For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.
Fighting Back with the Long Tail: Linking Product and Distribution
For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.
Fighting Back with the Long Tail: Linking Product and Distribution
For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.
The Need for and Fear of Agile Certification
The Need for and Fear of Agile Certification
Managing Your Commitments During an Agile Transition
Your organization may have recently decided to adopt Agile software development for its value proposition: project ROI, employee retention power, reduced software development pains, and so forth. Thus, your organization's leadership is now putting together its Agile enablement plan, covering such aspects as transition strategy, candidate projects and teams, community development, and transition leadership and support.
The Outsourcing Contract: Seven Solutions to Minimize Risk
The accompanying Executive Report builds on an earlier Cutter report that discussed the 40 most common provisions required in any outsourcing contract.
The Outsourcing Contract: Seven Solutions to Minimize Risk
The accompanying Executive Report builds on an earlier Cutter report that discussed the 40 most common provisions required in any outsourcing contract.
The Outsourcing Contract: Seven Solutions to Minimize Risk
The accompanying Executive Report builds on an earlier Cutter report that discussed the 40 most common provisions required in any outsourcing contract.


