CIO in the Information Age: Build Transitional Capital, Become a Free Agent

Gabriele Piccoli

First of all, let me say that after reading both of this month's contributions, I have newfound respect for my CIO friends -- this ain't no walk in the park! I think I will assign this issue of CBR as required reading for my masters' students.


The Role of the CIO Survey Data

Cutter Consortium

This survey investigated the priorities and value-adding actions of the CIO. Of the 112 respondents, 16% come from companies with more than 50,000 employees, 15% from companies with between 10,000 and 50,000 employees, 29% from companies with between 1,000 and 10,000 employees, 18% from companies with between 100 and 1,000 employees, and the remainder from companies with 100 or fewer employees.


Corporate Adoption of Data Warehousing/BI Appliances: Trends and Directions

Curt Hall

The number of data warehousing appliances -- prepackaged hardware/software offerings designed for specific applications such as data warehousing and BI -- on the market continues to grow.


The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer

Eric Clemons

"Being good enough is no longer good enough. In contrast, the rewards from getting it exactly right, one segment at a time, have never been higher."

-- Eric K. Clemons, Guest Editor


The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer

Eric Clemons

"Being good enough is no longer good enough. In contrast, the rewards from getting it exactly right, one segment at a time, have never been higher."

-- Eric K. Clemons, Guest Editor


The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer

Eric Clemons

"Being good enough is no longer good enough. In contrast, the rewards from getting it exactly right, one segment at a time, have never been higher."

-- Eric K. Clemons, Guest Editor


Turning the Long Tail on Its Head: Consumer Evolution and Informedness

Steve Barnett

Consumer behavior change enabled by interactive technologies (IntTech) has stood traditional consumer segmentation theories and practices on their heads. Clustering by demographic similarities or by lifestyle no longer adequately describes how consumers decide on and choose products and services.


Turning the Long Tail on Its Head: Consumer Evolution and Informedness

Steve Barnett

Consumer behavior change enabled by interactive technologies (IntTech) has stood traditional consumer segmentation theories and practices on their heads. Clustering by demographic similarities or by lifestyle no longer adequately describes how consumers decide on and choose products and services.


Turning the Long Tail on Its Head: Consumer Evolution and Informedness

Steve Barnett

Consumer behavior change enabled by interactive technologies (IntTech) has stood traditional consumer segmentation theories and practices on their heads. Clustering by demographic similarities or by lifestyle no longer adequately describes how consumers decide on and choose products and services.


Carrying the Long Tail: Elevating Staff Ability to Manage Complexity at the Point of Sale

Rick Spitler, Alan Mattei
 

A basic tenet of long tail distribution is that consumers are increasingly self-directed and want an ever-improving set of navigation tools to locate goods and services. They find what they truly value and they are satisfied, loyal, and highly profitable. In turn, many IT initiatives center on how to enable this phenomenon ever more extensively, helping more customers to find resonant "sweet spot" product and service offerings.


Fattening the Long Tail Through Progressive User Adoption

Michael Hughes

Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.


Fattening the Long Tail Through Progressive User Adoption

Michael Hughes

Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.


Fattening the Long Tail Through Progressive User Adoption

Michael Hughes

Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.


Fighting Back with the Long Tail: Linking Product and Distribution

Bill Brunger, Eric Clemons, Ed Young, Alan Young, Bob Young, Nathan Young, Kirsti Young, Victoria Young, Brett Young
AIRLINES, HOTELS HELD HOSTAGE

For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.


Fighting Back with the Long Tail: Linking Product and Distribution

Bill Brunger, Eric Clemons, Ed Young, Alan Young, Bob Young, Nathan Young, Kirsti Young, Victoria Young, Brett Young
AIRLINES, HOTELS HELD HOSTAGE

For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.


Fighting Back with the Long Tail: Linking Product and Distribution

Bill Brunger, Eric Clemons, Ed Young, Alan Young, Bob Young, Nathan Young, Kirsti Young, Victoria Young, Brett Young
AIRLINES, HOTELS HELD HOSTAGE

For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.


The Need for and Fear of Agile Certification

David Spann

If you Google the term "agile certification," you will retrieve more than 1,170,000 search results. Most of the top 10 hits relate to some form of advertisement for a ScrumMaster certification or some debate about whether the words "certification" and "agile" actually go together.


The Need for and Fear of Agile Certification

David Spann

The agile approach is highly productive, and those who can develop and lead the environments in which it thrives are extremely valuable.


Managing Your Commitments During an Agile Transition

Gil Broza

Your organization may have recently decided to adopt Agile software development for its value proposition: project ROI, employee retention power, reduced software development pains, and so forth. Thus, your organization's leadership is now putting together its Agile enablement plan, covering such aspects as transition strategy, candidate projects and teams, community development, and transition leadership and support.


The Outsourcing Contract: Seven Solutions to Minimize Risk

Sara Cullen

This Executive Report builds on an earlier Cutter report [1] that discussed the 40 most common provisions required in any outsourcing contract (out of more than 100 possible provisions in any given contract).


The Outsourcing Contract: Seven Solutions to Minimize Risk

Sara Cullen

This Executive Report builds on an earlier Cutter report [1] that discussed the 40 most common provisions required in any outsourcing contract (out of more than 100 possible provisions in any given contract).


The Outsourcing Contract: Seven Solutions to Minimize Risk

Sara Cullen

This Executive Report builds on an earlier Cutter report [1] that discussed the 40 most common provisions required in any outsourcing contract (out of more than 100 possible provisions in any given contract).


The Outsourcing Contract: Seven Solutions to Minimize Risk

Sara Cullen

The accompanying Executive Report builds on an earlier Cutter report that discussed the 40 most common provisions required in any outsourcing contract.


The Outsourcing Contract: Seven Solutions to Minimize Risk

Sara Cullen

The accompanying Executive Report builds on an earlier Cutter report that discussed the 40 most common provisions required in any outsourcing contract.


The Outsourcing Contract: Seven Solutions to Minimize Risk

Sara Cullen

The accompanying Executive Report builds on an earlier Cutter report that discussed the 40 most common provisions required in any outsourcing contract.