Customer journey insight allows businesses to increase customer satisfaction and loyalty, retain customers, and increase sales. In this Advisor, we make the case for stronger customer involvement, clearer governance, quantification of value, and a sharper focus, as we find these elements are the four main reasons implementations of customer journeys fail.
Not a member? Gain Access to the Cutter Experts today — register now to read select open-access articles.
Member/Guest loginForgot your password?