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The 4C Approach to Building a Social Media Strategy

Posted March 3, 2014 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies

Depending on their maturity (as determined by the Social Media Maturity Model we describe in Measuring the ROI of Social Media and Social Media Analysis Investments, companies can leverage the advantages of social media using the 4C strategy, which consists of Content, Communication, Community, and Collaboration (see Table 1):

About The Author
Akshay Mathur
Akshay Mathur is a Client Solution Manager with Infosys's Engineering Services group. Mr. Mathur holds an executive post graduate program (e-PGP) degree from the Indian Institute of Management (IIM-K) with a specialization in finance and operations and a bachelor's degree in engineering from Bangalore University. He has over 11 years of experience in the engineering services space, working closely with clients and products from global industry… Read More
Jagdish Bhandarkar
Jagdish Bhandarkar is a technology geek with 20+ years' industry experience with various Fortune 500 companies. He is the CTO at SLK Software Services, responsible for driving the company’s technology vision of continuously enhancing innovation on behalf of customers at a global scale. Dr. Bhandarkar has authored various articles for journals and conferences. He earned a master’s degree in engineering and a PhD from MIT. Dr. Bhandarkar is an… Read More
Shanmugam Periasamy
Shanmugam Periasamy is a Product Line Manager with the Business Platform group of Infosys. Mr. Periasamy has more than 18 years of IT industry experience and is currently responsible for client delivery of digital platforms to global customers. He has diverse industry experience in customer delivery, program management, solution development, and implementation, leveraging a global delivery model. Mr. Periasamy has successfully managed large… Read More
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