Adopting Evidence-Based Decision-Making Cultures

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Adopting Evidence-Based Decision-Making Cultures

Advisor
Posted July 18, 2018 in Cutter Business Technology Journal


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Before implementing analytical model factories or advanced AI solutions, your line managers must be convinced that they want to adopt evidence-based decision making. Whether in marketing campaign targeting, investment management, customer claim evaluation, or product pricing, decisions can be based either on a “gut feeling,” anecdotal evidence, stiff rules, or fact-based insights.