Adopting Evidence-Based Decision-Making Cultures

Posted July 18, 2018 | | Amplify
Digital information

Before implementing analytical model factories or advanced AI solutions, your line managers must be convinced that they want to adopt evidence-based decision making. Whether in marketing campaign targeting, investment management, customer claim evaluation, or product pricing, decisions can be based either on a “gut feeling,” anecdotal evidence, stiff rules, or fact-based insights.

About The Author
Borys Stokalski
Borys Stokalski, a member of Arthur D. Little's AMP open consulting network, and partner in the digital business design studio RETHINK, is a seasoned advisor, manager, and investor with over 25 years of experience in building and managing one of the leading consulting and IT solution implementation companies on the Polish market, recently acquired by a European Top 10 software integrator. Today, Mr. Stokalski remains an active advisor and… Read More
Bogumil Kaminski
Bogumil Kaminski is Head of the Decision Analysis and Support Unit at the Warsaw School of Economics and Adjunct Professor at Data Science Laboratory, Ryerson University, Toronto. Dr. Kaminski has authored over 50 research articles on theory and business applications of prediction, simulation, and optimization methods. During the last 15 years, he has delivered over 100 data science projects for the largest Polish corporations. He can be reached… Read More
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