Analytics/Behavioral Modeling and Personalization Among Top CX Techs

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Analytics/Behavioral Modeling and Personalization Among Top CX Techs

Advisor
Posted October 23, 2019 in Cutter Business Technology Journal


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The most sought-after technologies that surveyed organizations are interested in adopting to support their CX initiatives are customer analytics and customer behavioral modeling. Our research also finds considerable interest from responding organizations in using personalization to target content and promotions by audience.