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Applying Social Business Analytics

Posted May 5, 2015 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies

Social business analytics enables organizations to apply real-time sentiment and insights derived from social media and enterprise sources to identify and target key influencers (on social media sites), generate new leads and opportunities, and improve customer loyalty.

About The Author
Curt Hall
Curt Hall is a Senior Consultant with Cutter Consortium’s Data Analytics & Digital Technologies and Business & Enterprise Architecture practices and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology trends, application development trends, markets, software, and services. He has extensive experience as an IT analyst covering technology and application development… Read More
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