Executive Summary

The Art of Change: Fractal and Emergent

Posted April 30, 2010 in Business & Enterprise Architecture

In the accompanying Executive Report, we consider the pressures on organizations to master the art of change and present a fractal metaphor for the tandem role of strategy and architecture. This metaphor derives from Amazon CEO Jeff Bezos's observation that strategy happens fractally at Amazon -- set at different scales throughout the business. Strategy is a mechanism for business leaders to create coherence of purpose and identity among organizational elements and to create cross-organizational synergies.

About The Author
Ruth Malan
Ruth Malan is a senior architecture consultant at Bredemeyer Consulting. She has published papers, chapters, and a book in the areas of object-oriented methods, reuse, and software architecture. She is principal editor of the acclaimed Resources for Software Architects website. Two of the most popular papers by Ruth Malan and Dana Bredemeyer are "Less Is More with Minimalist Architecture," published by IEEE's IT Professional in September/October… Read More
Dana Bredemeyer
Dana Bredemeyer is founder and president of Bredemeyer Consulting, a company that focuses on training and consulting in system architecture, including enterprise architecture and software architecture. He is also president of the Global Enterprise Architecture Organisation (GEAO). Mr. Bredemeyer has more than 20 years' experience in the software industry. For nearly 10 of those years, he has focused exclusively on architecture, first at Hewlett-… Read More
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