The Art of Smart: Cultivating Customer Loyalty Through E-Learning

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The Art of Smart: Cultivating Customer Loyalty Through E-Learning

Posted October 31, 2001 in
In this issue:

One of the first lessons learned in customer relationship management (CRM) is that we need to make doing business with us painless -- even fun -- to keep our customers coming back. No one likes to feel stupid, and we're likely to scare off any customer who feels intimidated or confused while buying our products or using our services.