Article

Becoming a Platform Organization: How Incumbent Companies Stay Competitive

Posted January 23, 2019 in Business Agility & Software Engineering Excellence, Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
Platforms

This article takes us into the insurtech platform world and describes how incumbents must adapt their business models and processes to exploit technological opportunities to remain competitive. The authors suggest that the definition of “platform” can extend from a purely technological definition to a more integrated one, and they explore ways incumbents can benefit from the capabilities insurtech offers.

About The Author
Markus Warg
Markus Warg is Professor of Leadership, Service Design, and Risk Management at the University of Applied Sciences, Wedel (Germany). He created the Service Dominant Architecture (SDA) and is the board chairman of SDA SE. Dr. Warg heads the Institute for Service Design, which brings together world-leading service scientists to generate valuable impulses for practice from theory. He is a former board member of various insurance companies, including… Read More
Markus Frosch
Markus Frosch is one of the most recognized experts in the German-speaking region in the fields of HR strategy, talent, and workforce management. As founder and board member of Promerit AG, he has advised many large international companies and today initiates and supports transformation projects with modern concepts in workforce design with Projekt 3T. Mr. Frosch also has experience as a speaker and lecturer at international conferences and… Read More
Peter Weiss
Peter Weiß is Professor of Digital Business at Pforzheim University (Germany). He has worked as an independent consultant and expert for various customers and institutions in the areas of digital transformation, IT strategy, and service management. Dr. Weiß was Professor of Service Management at the International Business School of Service Management (Germany), where he acted as MBA Program Director. His research focuses on digital… Read More
Andreas Zolnowski
Andreas Zolnowski is a Research Associate at the University of Hamburg, a project manager for IT strategy and digitization, and has accompanied the establishment of a joint venture. His research interests focus on service research, digitization, business models, and service innovation. Dr. Zolnowski has worked on numerous research projects and is the author of various national and international research publications. He earned a PhD in… Read More
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