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Building Products That Customers Love: Strengthen Scrum with Design Thinking and Lean Startup

Posted October 3, 2013 in Business Agility & Software Engineering Excellence

Building products that customers love is the mantra for this century. As such, there are no defined processes or methods that provide a magic formula for achieving this. Building innovative products still requires creative people with good leaders driving the process. Even the most popular method embraced in the IT industry -- Scrum -- does not provide the needed support.

About The Author
Venkatesh Krishnamurthy
Venkatesh Krishnamurthy is a delivery coach in a large insurance company in Melbourne, Australia. Mr. Krishnamurthy has spent the last 20 years working for major industries, including telecom, finance, healthcare, and automotive. His interest in cognitive science led him to Agile methods and processes such as Scrum, XP, Lean, and Six Sigma. He has successfully led several Agile transformation projects, coaching at different levels for senior… Read More
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