Business Architecture and Human Experience: Better Together

Posted July 16, 2014 | Leadership | Technology | Amplify


There are many reasons why software applications and systems are often rejected by the users they are intended to support. In some cases, the users are not involved early in the development of the requirements. In other cases, IT puts forward technical features it thinks the application should support, with little knowledge of what the business really needs.

About The Author
Jaime Mcgeathy
Jaime McGeathy has over 15 years' experience in technology delivery, specializing in communities of practice, knowledge management, and innovation systems. She is consulting at the intersection among people, organizational cultures, and technology. Previously, Ms. McGeathy worked as the creator and program manager of the internal communities of practice program for Microsoft Consulting Services. She has a strong passion for shaping how knowledge… Read More
Ron Zahavi
Ron Zahavi is Executive Director of the Digital Twin Consortium. He has extensive experience in all aspects of technology management and solution delivery, 20 of those related to Internet of Things (IoT) solutions. Mr. Zahavi is the founder of his own consulting company and has held various CTO/CIO positions, managing technology across several companies and performing due diligence of potential acquisitions. Most recently, Mr. Zahavi was Chief… Read More
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