Breakthrough Innovation: Managing Ideas and the Challenge of Ideation

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Breakthrough Innovation: Managing Ideas and the Challenge of Ideation

Advisor
Posted May 30, 2019 in Business Technology & Digital Transformation Strategies


Managing Ideas and the Challenge of Ideation

Innovation ranges from new, radical business models (e.g., Uber) to low-technology marketing changes (e.g., Absolut honey-flavored vodka). This Advisor examines four main challenges within the ideation and idea management that is required before commercialization within technology-intensive industries.