Advisor

Breakthrough Innovation: Managing Ideas and the Challenge of Ideation

Posted May 30, 2019 in Business Technology & Digital Transformation Strategies
Managing Ideas and the Challenge of Ideation

Innovation ranges from new, radical business models (e.g., Uber) to low-technology marketing changes (e.g., Absolut honey-flavored vodka). This Advisor examines four main challenges within the ideation and idea management that is required before commercialization within technology-intensive industries.

About The Author
Ben Thuriaux
Ben Thuriaux is a Senior Consultant with Cutter Consortium and Principal at Arthur D. Little (ADL). He works across ADL’s Technology & Innovation Management and Energy practices and heads up the Energy practice’s Competence Centre in Technology, Innovation, and Digitalization. Mr. Thuriaux focuses on strategy, technology, and innovation management diagnostics and adapting innovation management best practices; organizational design and change… Read More
Frederik van Oene
Frederik van Oene is a Senior Consultant with Cutter Consortium, a partner at Arthur D. Little (ADL), and a member of ADL’s Technology & Innovation Management practice. With extensive experience of ideation processes, he focuses on helping organizations enact the changes required to improve performance and realize their objectives. Mr. van Oene has extensively worked in innovation, R&D and technology management, strategy implementation,… Read More
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