Today’s digital technologies are driving continuous disruption. Survival is based on an ability to sense changes early — and adapt quickly. However, most top-down, hierarchical organizations have structures and processes that attempt to treat continuous changes as discrete, one-time events. Simply put, organizations are using change management approaches that don’t work with digital transformation. Digitally-driven change is messy and unpredictable. Unpredictability unsettles everyone. Successful organizations of the future will embrace the mess — and fundamentally change their organizational culture.
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