You may think it obvious to the point of being trite to say that change is "not an option" or "the only constant is change" [1]. Yet, with churn in the global economy catching businesses off guard, and a slurry of such books as Subject to Change, Change by Design, and A Sense of Urgency [2], there's also a sense that change is not only imperative but something we need to become good at. We need to be not only reactive, adapting to a changing world, but proactive -- changing the world, before it changes us. Why?