This report is divided into three sections. The first section provides an overview of the history of clicks and mortar strategies. The second details two in-depth case studies: Dell Computer and Charles Schwab. The third section discusses developing a clicks and mortar strategy, including the role of culture and the strategy formulation process.
Executive Report
Clicks and Mortar Internet Strategies: Making Them Work
Posted January 31, 2002 | Leadership |
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