Posted May 2, 2019 in Business Technology & Digital Transformation Strategies
Nowadays, companies are struggling to deal with a more and more sophisticated customer. Online and offline touchpoints are generally unbound, failing to create the unique and continuous journey customers expect. Companies must embrace a new approach in order to give strategic relevance and a clear purpose to the digital marketing practice. As described in this Advisor, this approach is based on seven major activities grouped into three areas, which recur iteratively to achieve progressively more accuracy and commercial success.