Cool Retail and Service Mobile Apps: Enhancing the Customer Experience

Posted June 18, 2018 in Cutter Business Technology Journal
Cool apps

Customers perceive certain cars, shoes, and even hardware and software applications as being “cool.” As a result, designing for coolness has become increasingly important. With respect to the impact of cool products on customer behavior, anecdotes suggest that users may be drawn to certain apps and motivated to use them because they are cool, which might lead to loyalty and continued usage over time. This is a concept that needs to be confirmed empirically, however, so businesses can recognize the importance of the coolness factor when building mobile apps.

About The Author
Karlene Cousins
Karlene Cousins is Chair and Associate Professor in the Department of Information Systems and Business Analytics at Florida International University’s College of Business. Her research examines the impact of mobile technology on work practices, financial technologies, healthcare systems, and regulatory and legal issues in information systems. Dr. Cousins has over a decade of industry experience in the information systems industry and is also a… Read More
Pouyan Esmaeilzadeh
Pouyan Esmaeilzadeh is Assistant Professor of Information Systems and Business Analytics at Florida International University’s College of Business. His research is mainly in the fields of technology management, health information exchange, decision support systems, and health informatics. Dr. Esmaeilzadeh has been published in Journal of Biomedical Informatics, International Journal of Medical Informatics, and BMC Medical Informatics and… Read More
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