No human could possibly read everything, but a machine can. The best you can do with old-fashioned methods is to hire experts to sample a subset of the relevant data and produce written market insight reports. While these studies can be extremely useful, the resulting analysis is constrained by the amount of data sampled. Many companies already use forms of automation to sort through the data with machines, but, in the end, humans still have to read the data and decide what it means.
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