Create Market Insight with Textual Analytics

Posted January 5, 2021 in Data Analytics & Digital Technologies
Create Market Insight with Textual Analytics
No human could possibly read everything, but a machine can. The best you can do with old-fashioned methods is to hire experts to sample a subset of the relevant data and produce written market insight reports. While these studies can be extremely useful, the resulting analysis is constrained by the amount of data sampled. Many companies already use forms of automation to sort through the data with machines, but, in the end, humans still have to read the data and decide what it means.
About The Author
Joseph Byrum
Joseph Byrum is Chief Data Scientist at Principal, a global investment management group based in Des Moines, Iowa, USA. Previously, he was an R&D executive at Syngenta, an agricultural firm based in Basel, Switzerland. Dr. Byrum holds a PhD in quantitative genetics from Iowa State University and an MBA from the University of Michigan. He can be reached via Twitter @ByrumJoseph.
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