The rise of pervasive connectivity and social media certainly means more opportunities to look bad -- but also more opportunities to learn and look good. In this changing environment, companies that make the commitment to be a learning organization, become truly curious about their customer experience, and take on continuous improvement will be the ones that take the best advantage of "the Connected Age." In this Executive Report, we will explore what has changed about collecting customer research since the rise of the cloud and what these changes mean. We'll enumerate the many ways you can learn more than ever before about your company, your products and services, and your customers -- and how they interact.