Customers Are Your Best Source for Vendor References

Posted February 20, 2001 | Technology |

Conferences, trade journals, and the Internet provide valuable information on vendor products and services. I always find it interesting, however, that many vendors believe their marketing hype is more highly valued than a good reference from a client or customer who has used their product or service. It is not. Customers provide you with the real story.

About The Author
William Ulrich
William M. Ulrich is a Fellow of Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and President of TSG, Inc. Specializing in business and IT planning and transformation strategies, he has more than 35 years’ experience in the business-IT management consulting field. Mr. Ulrich serves as strategic advisor and mentor on business-IT transformation initiatives and also serves as a workshop leader to businesses on a wide… Read More
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