The authors share part of a research project that seeks to “demystify digital transformation” through findings from interviews with senior leaders at seven firms undergoing digital transformation in a variety of industries. One of their major initial findings is the degree to which senior leaders’ digital mindsets determine the success or failure of these initiatives. The authors highlight the importance of an enterprise-wide view, explaining why a project-by-project approach rarely produces true or lasting digital transformation.
Article
Demystifying Digital Transformation: Start with the Digital Mindsets of Leaders
Posted December 22, 2020 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal

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