Executive Update

Digital Disruption of Business Models: The Mass Mitec Story

Posted June 22, 2017 in Business Technology & Digital Transformation Strategies
David Wortley

Today, the raft of truly disruptive and empowering consumer technologies is both unprecedented and, to a large extent, unpredictable in its consequences for businesses of all sizes and for society as a whole. This Executive Update charts the digital transformation of Mass Mitec, a UK-based small-to-medium enterprise, via a disruptive digital technology in the 1990s and uses the story as an illustration of the potential and dangers of digital disruption.

About The Author
David Wortley
David Wortley is the founder and CEO of GAETSS (Gamification and Enabling Technologies Strategic Solutions), a UK-based consultancy that specializes in understanding and predicting the impact of disruptive technologies on business and society. He is a Fellow of the Royal Society of Arts, a respected speaker at international conferences, and a contributing author to the book The Future of Business. He can be reached at david@davidwortley.com.
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