Today, the raft of truly disruptive and empowering consumer technologies is both unprecedented and, to a large extent, unpredictable in its consequences for businesses of all sizes and for society as a whole. This Executive Update charts the digital transformation of Mass Mitec, a UK-based small-to-medium enterprise, via a disruptive digital technology in the 1990s and uses the story as an illustration of the potential and dangers of digital disruption.
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