Does Doing Good Come with a Cost?

Posted June 15, 2022 | Sustainability |
Does Doing Good Come with a Cost?
This Advisor presents a mini case study to highlight the conflicts between market-based social activism and the traditional business model.
About The Author
Helen Chen
Helen Chen is a researcher and consultant in corporate sustainability. Prior to joining academia, she worked in global supply chain management in different countries and regions. Dr. Chen’s research and consulting interests include standardization of sustainability performance measurement, humanitarian logistics, and sustainable supply chains. She earned a master of science degree in supply chain and logistics management (with distinction) from… Read More
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