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Economics 101 and Social Media Strategies, Part II: Opportunity Cost

Posted April 6, 2010 in Cutter Business Technology Journal

In the first part of this series (see "Economics 101 and Social Media Strategies, Part I: Diminishing Marginal Utility," 3 March 2010), I maintained that the benefits of social media are subject to the same economic principles as just about any other good or service.

About The Author
Phil Simon
Phil Simon is an independent technology consultant and a dynamic public speaker for hire. He focuses on the intersection of business and technology. Phil is the author of two books: Why New Systems Fail and The Next Wave of Technologies. He maintains a blog, writes for a number of technology media outlets, and hosts the podcast Technology Today. In 2002, after six years of related corporate experience, he started his company with the intent of… Read More
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