Economics 101 and Social Media Strategies, Part II: Opportunity Cost

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Economics 101 and Social Media Strategies, Part II: Opportunity Cost

Advisor
Posted April 6, 2010 in Cutter Business Technology Journal


In the first part of this series (see "Economics 101 and Social Media Strategies, Part I: Diminishing Marginal Utility," 3 March 2010), I maintained that the benefits of social media are subject to the same economic principles as just about any other good or service.