Empathy-Based Design

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Empathy-Based Design

Posted July 16, 2014 in Agile Product Management & Software Engineering Excellence, Business Technology & Digital Transformation Strategies

"The finished work of an IT organization is often expected to parallel that of a bespoke tailor -- to fit the customer as though it was custom made. In order to accomplish this feat, it is necessary to think differently and deeply about the person for whom this work is being done."

-- Art Hopkins, Guest Editor