Enterprise 2.0 and Sustained Competitive Advantage

Posted November 30, 2007 | |

"Enterprise 2.0" is a phrase coined by Andrew McAfee of Harvard Business School, and it refers to companies that leverage "emergent social software platforms" like wikis and blogs to improve collaborative efforts both within the firm and across firm boundaries. The name is a reference to Web 2.0, a concept first propagated by Tim O'Reilly, which represents the movement to the "Internet as platform, and an attempt to understand the rules of success on that new platform" [4].

About The Author
Mark Choate
Mark S. Choate is an author and Senior Consultant for Transparensee Systems, a company specializing in search and discovery tools that provide fuzzy matching, faceted search, data visualization, and free text search. He is the author of Professional Wikis. Prior to joining Transparensee, Mr. Choate was cofounder of The Choate Group; a lecturer at Georgetown University's Communication, Culture, and Technology (CCT) graduate program; and former VP… Read More
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