An Executive Primer on Big Data

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An Executive Primer on Big Data

Posted January 26, 2012 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies


There is big data about Big Data. Every genre of publication (trade press, mainstream business media, newspapers, journals of science for scientists, and journals of science for nonscientists) has run or is running cover articles on Big Data.1 Each article opines about the game-changing and transformative impacts associated with Big Data.