Posted April 22, 2019 in Business Agility & Software Engineering Excellence Cutter Business Technology Journal
In her article, Andi Graham describes how those at her digital marketing agency started working actively with clients, co-planning and co-designing with them. These new behaviors required her staff to expose their doubts and uncertainties to clients. Resistant at first, employees saw the difference in speed and quality of feedback, improved client relations, and higher efficiency. This story shows Agile adoption through small steps with wide-ranging effects.