Article

Information Superiority and Customer Centricity

Posted March 9, 2017 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
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The business value of consumer analytics and big data is not just about what you can discover or infer about the consumer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-commerce systems and CRM) to create a powerful and truly personalized consumer experience. In this article, I will explore how the concept of information superiority interacts with the concept of customer centricity. I will look at three modes of information superiority: conventional, adaptive, and collaborative. 

About The Author
Richard Veryard
Richard Veryard is a data architect with a keen interest in technology ethics. Currently, he is developing the data strategy for a global organization. Mr. Veryard's books include Component-Based Business and Building Organizational Intelligence, and he is writing a book on data strategy. He can be reached at richard@veryard.com.
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