IT-Enabled Service Innovation: Why IT Is the Future of Competitive Advantage

Posted July 24, 2013 | | Amplify

Nicholas Carr's 2003 article "IT Doesn't Matter" 1 created quite a stir among IT professionals and business strategists. Carr asserted that IT exhibited all the characteristics of built-out infrastructural technologies with commonly available commoditized components. Therefore, the adoption of these technologies conferred, at best, the ability to reach parity in terms of IT-enabled competitive advantage.

About The Author
Enrique Castro Leon
Enrique Castro-Leon is CTO and founding member of OptimiLabs, a start-up dedicated to systems integration and technology innovation. He currently leads a project that formally models carbon offset supply chains across multiple verticals for seamless integration into financial systems, employing service engineering principles. Dr. Castro-Leon also advises a leading US university and research institution on formulating a strategic roadmap for… Read More
Robert Harmon
Robert Harmon is Professor of Marketing and Technology Management and Cameron Research Fellow in the School of Business at Portland State University. His research is focused on service innovation, sustainable IT services, and the strategic migration of manufacturing companies to service enterprise business models. His research has been funded by the National Science Foundation, Intel Corporation, IBM, Tata Consultancy Services, the Semiconductor… Read More
Mazin Yousif
Mazin Yousif is the Chief Technology Officer of the Royal Dutch Shell Global Account at T-Systems, International. He has held executive and technical positions at IBM, Avirtec, and Intel and academic positions at Duke University, University of Arizona, and Louisiana Tech. He was a principal architect of the InfiniBand Architecture and chaired working groups in the InfiniBand Trade Association (IBTA). He chairs the Advisory Board of the European… Read More
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