In this article, we draw attention to the benefits of including a mechanism for the wholesale trading of contracts in delivering cloud services to mirror that of delivering electricity. Plus, we argue that it is possible for the cloud market to avoid the plethora of mistakes experienced in the many deregulated wholesale electricity markets globally. We also detail features from certain electricity markets that have led to attractive market attributes, such as increased competition, price transparency, and increased resilience to external shocks. Moreover, we leverage the analogy to explain how we can replicate such features for a global IaaS cloud computing market.
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