Journey to a Wholesale Cloud Computing Market

Posted December 10, 2018 | Leadership | Technology | Amplify

In this article, we draw attention to the benefits of including a mechanism for the wholesale trading of contracts in delivering cloud services to mirror that of delivering electricity. Plus, we argue that it is possible for the cloud market to avoid the plethora of mistakes experienced in the many deregulated wholesale electricity markets globally. We also detail features from certain electricity markets that have led to attractive market attributes, such as increased competition, price transparency, and increased resilience to external shocks. Moreover, we leverage the analogy to explain how we can replicate such features for a global IaaS cloud computing market.

About The Author
Priya Sinha
Priya Sinha is a Data Science Research Associate–Cloud Ecosystem at Oxford e-Research Centre, University of Oxford, UK, working with Prof. David Wallom and Dr. Neil Caithness. From 2016-2018, she was a KTP Fellow at the University of Oxford. Dr. Sinha is an accomplished Indian classical dancer (Bharatnatyam) and a recipient of the Centre for Cultural Resources and Training scholarship from the Ministry of Culture, India. She earned a PhD in… Read More
James Mitchell
Dr. James Mitchell is a Cutter Expert and a member of Arthur D. Little's AMP open consulting network; CEO of Strategic Blue, a financial cloud brokerage firm offering for cloud computing, services more commonly seen in the commoditized energy markets. For the past five years, Dr. Mitchell has been pioneering various cloud brokerage concepts that are now gaining widespread acceptance and adoption based on his background as an originator of… Read More
Jonathan Smith
Jonathan Smith has more than 11 years’ experience within the energy wholesale and retail markets. During his career, he worked as an originator at Morgan Stanley in the UK power and gas wholesale markets, before heading up an independent energy retailers’ group-wide electricity and gas forecasting, trading, and pricing activities. There, Dr. Smith designed hedging strategies to manage key risks, with trade execution on spot and forward markets… Read More
David Wallom
David Wallom is Associate Professor/Associate Director of Innovation, Oxford e-Research Centre, University of Oxford, UK, where he leads three research activities: energy and ICT, advanced e-infrastructure and cloud computing, and volunteer computing. He has led over 30 research projects in areas such as cloud utilization, smart energy grids, research data management, green IT, ICT security, and institutional repositories. Prof. Wallom is a… Read More
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