Look Beyond ROI in Early-Stage AI Projects
Posted October 21, 2021 | Leadership | Technology |
Nearly all software projects are premised on understanding user needs and requirements. In our experience with clients, we typically address this phase by working with prospective users to develop use cases. What are some common use cases? Well, it depends on the company, but we’ve seen use cases primarily fall into four categories for early-stage, toe-in-the-water AI compared to full-scale ML efforts:
Market and consumer intelligence
Sales and marketing
Pricing and optimization
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