Article

Maintaining Customer Loyalty During & After a Crisis

Posted July 22, 2020 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
customerloyal
Through a series of equations, Dave Cherry outlines how to maintain customer loyalty before and after crises. He asserts that “for technology and business leaders to count among the bold, deciphering how to capitalize on this opportunity requires a foundation of confidence, flexibility, and resiliency — all anchored and enabled by knowledge.”
About The Author
Dave Cherry
Dave Cherry is Principal of Cherry Advisory, LLC. As a thought leader, executive strategist, and speaker, he helps clients in the customer experience (CX) industry (that's everyone with customers!) define a CX strategy, enabled by innovation and measured/informed by analytics that drive deep relationships and connections with customers. Mr. Cherry is a member of the International Institute of Analytics Expert Panel, serves on three advisory… Read More
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