Lift the Mask of POSIWID

Posted March 22, 2018 | Leadership |
Agile Product Management & Software Engineering Excellence

“The purpose of a system is what it does” — referring to “system” as the company as a whole — means that a company’s statements of intent (“we are an innovative, digital native company”), or even its market analysis or the initiatives it has undertaken, are secondary to what a company actually does.

About The Author
Laurie Guillodo
Laurie Guillodo ihas extensive experience in digital strategy and implementation, customer experience and value proposition testing, FANG (Facebook, Amazon, Netflix, and Google) digital operating model, digital technology selection and adoption, and business changes.
Greg Smith
Greg Smith is a Cutter Fellow and Managing Partner of Arthur D. Little (ADL). He founded and co-leads ADL's Digital Problem Solving practice and is a member of ADL's Executive Committee, where he has responsibility for ADL's global innovation strategy. His work focuses on business strategy in the context of digital transformation as well as the application of disruptive information technologies in solving intractable business problems in major… Read More
Mandeep Dhillon
Mandeep Dhillon enjoys problem solving by combining traditional management consulting techniques with insights from design thinking, emerging technology patterns and business innovation across different sectors. Since 2015, Mandeep has supported leading players in education, specialty chemicals, medtech, private equity and transportation in a wide range of problem-solving areas, ranging from business and commercialization strategy to operating… Read More
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