With the dawn of the 21st century, we have begun to observe a more inclusive digital shift in value creation, with the transformation of business as well as societal systems due to an emerging phenomenon: a new computing paradigm that has introduced myriad Web and mobile-based applications aiming to fulfill society’s primary and secondary human needs. Nonetheless, many attempts to develop social computing applications to facilitate value creation have failed. We have created a human needs fulfillment (HNF) model that enables an optimum fulfillment of human needs, resulting in value creation.
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