Organizational change management is about changing the way that people think and behave — in that order. Unfortunately, change management programs that are begun after the digital transformation has been designed focus primarily on behavioral change. They neglect to engage people in changing their mindset and way of thinking. Any behavioral change that is not preceded by a change in thinking will not last. As soon as the pressure is off, as soon as managers turn their backs, people will revert to the way they’ve always done things. And the way they’ve always done things is continually reinforced by the organizational culture.