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Design for Experimentation: The Outside-in Strategy Review

Posted October 22, 2020 in Business Agility & Software Engineering Excellence
An Outside-in Strategy Review
What’s happening when we’re reaching the right customers and meeting their strategic needs? That question is the opening gambit in an interesting kind of strategy review. In terms of format, the review is participatory — a workshop, in other words. In terms of approach, it’s outside-in: it starts not with internal capabilities but with the organization’s relationship to the outside world.
About The Author
Mike Burrows
Mike Burrows is the founder of Agendashift, the wholehearted, outcome-oriented engagement model. He is author of the Lean-Agile classic Kanban from the Inside and Agendashift: Outcome-Oriented Change and Continuous Transformation; his third book Right to Left: The Digital Leader’s Guide to Lean and Agile has also been issued as an audiobook. Outside of Agendashift, Mr. Burrows is known for Kanban's values model, the Featureban and Changeban… Read More
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