People and Data: The Keys to Getting Business Value from Social Media

Posted December 26, 2013 in Data Analytics & Digital Technologies
About The Author
Garrett Hall
Garrett Hall is a Digital Marketing Manager in IBM's Software Group. He has a breadth of experience in the technology and consulting industries, including managing Web businesses and development, technology and strategic consulting, services sales, and marketing. He holds a BS in finance from Georgetown University. He can be reached at gwhall at us.ibm.com; Twitter: @gwhall.
Kevin Michael Winterfield
Kevin Michael Winterfield is a Social Business Manager for IBM's Big Data and Analytics marketing and communications team located in New York City. He has been working in the field of B2B social analysis, campaigning, and community development for over 10 years and has presented at numerous conferences on the topic. Mr. Winterfield developed one of the first social ecosystems for IBM Research and IBM's Smarter Planet. He is also a musician and… Read More
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