Santhosh Ravindran and Fiona Nah explore utilizing prescriptive analytics to enhance business processes, focusing on ML algorithms. While clarifying how “the foresight offered by prescriptive analytics enables organizations to make major decisions in a short time frame with greater accuracy,” Ravindran and Nah rightfully direct our attention on the importance of embedding such analytics carefully and iteratively within business processes.
Article
Prescriptive Analytics: A Game Changer for Business
Posted December 11, 2017 | Leadership | Technology | Amplify
About The Author
Fiona Fui-Hoon Nah is Professor in Business and Information Technology at the Missouri University of Science & Technology, where she earned a Faculty Research Award in 2018. Her research interests include human-computer interaction, business analytics, machine learning, neuro-IS, and usable security. Previously, Dr. Nah was a faculty member at Purdue University and the University of Nebraska-Lincoln. She is the Editor-in-Chief of AIS… Read More
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