Article

Prescriptive Analytics: A Game Changer for Business

Posted December 11, 2017 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
supervised and unsupervised learning

Santhosh Ravindran and Fiona Nah explore utilizing prescriptive analytics to enhance business processes, focusing on ML algorithms. While clarifying how “the foresight offered by prescriptive analytics enables organizations to make major decisions in a short time frame with greater accuracy,” Ravindran and Nah rightfully direct our attention on the importance of embedding such analytics carefully and iteratively within business processes.

About The Author
Santhosh Kumar Ravindran
Santhosh Kumar Ravindran is pursuing a master’s degree in information science and technology at the Missouri University of Science and Technology, working on research in cybersecurity. Previously, he was a software developer intern at Boeing Company and an iOS software engineer at Zoho Corporation. At Boeing, Mr. Ravindran developed a Web service testing application on the Windows platform and worked on data science projects with Boeing’s … Read More
Fiona Nah
Fiona Fui-Hoon Nah is Professor in Business and Information Technology at the Missouri University of Science & Technology, where she earned a Faculty Research Award in 2018. Her research interests include human-computer interaction, business analytics, machine learning, neuro-IS, and usable security. Previously, Dr. Nah was a faculty member at Purdue University and the University of Nebraska-Lincoln. She is the Editor-in-Chief of AIS… Read More
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