Prescriptive Analytics: A Game Changer for Business

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Prescriptive Analytics: A Game Changer for Business

Article
Posted December 11, 2017 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal

Santhosh Ravindran and Fiona Nah explore utilizing prescriptive analytics to enhance business processes, focusing on ML algorithms. While clarifying how “the foresight offered by prescriptive analytics enables organizations to make major decisions in a short time frame with greater accuracy,” Ravindran and Nah rightfully direct our attention on the importance of embedding such analytics carefully and iteratively within business processes.