Executive Update

Retail Analytics and Behavioral Operations: A Recipe for Superior Performance

Posted August 19, 2012 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies

In the high-pressure retail environment of the 21st century, industry leaders looking for every competitive advantage are increasingly relying on analytics. This Executive Update explores how to blend analytics with behavioral research for operational success.

About The Author
Mark Barratt
Mark Barratt is Assistant Professor of Supply Chain Management at Arizona State University. Dr. Barratt's research focuses on collaboration within and across supply chains and on the intersection between people, process, and technology. He can be reached at mark.barratt@asu.edu.
Nicole Dehoratius
Nicole DeHoratius is Adjunct Professor of Operations Management at the University of Chicago's Booth School of Business and Adjunct Professor of Operations and Supply Chain Management at the Zaragoza Logistics Center. Her research focuses on the effective management of retail supply chains and the link between retail performance and operational execution. Dr. DeHoratius also heads the Supply Chain Institute, an organization dedicated to the… Read More
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