From the school of business, a belief emerged that the needs of business must drive technology, not the other way around. From the school of engineering, there is a belief that technology should shape the business. Naturally, the school of business typically wins. Yet speaking as digital business strategists, this is a gross oversimplification. Every organization has operational needs and line-of-business (LOB) concerns, all of which advance incrementally on decadal cycles.
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