Johannes Rude Jensen and Omri Ross share their vision of Web3 social media and how it can enable frictionless mobility between online communities on social media platforms. In contrast to legacy social media channels designed for content monetization by platform owners, content creators on Web3 social media maintain ownership and monetization rights, paving the way for commercial incentives and shifting bargaining power to content producers. The authors portray their vision of how Web3 social media users will be empowered to move between platforms of their choice while maintaining their network of followers and without losing their social stature and virtual assets.
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