Article

The Search for Embeddedness: Leveraging Scientific-Based Modeling in Disaster Response

Posted June 11, 2019 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
emergency

Theresa Jefferson and Gloria Phillips-Wren discuss modeling for disaster response. This is vital for practitioner/manager decision making to reduce the impact of a natural or man-made disaster. The authors examine the concept of technology embeddedness, noting that emergency managers must trust the technology and show a preference to use it prior to an actual disaster; the time to integrate technology into disaster recovery operations is not during a disaster. They explain how to effectively appropriate, integrate, and use modeling technologies for disaster response and, therefore, recovery.

About The Author
Theresa Jefferson
Theresa Jefferson is Associate Professor of Information Systems, Law, and Operations at Loyola University Maryland. Her research interests include decision support, disaster/risk management, business intelligence, and analytics. Dr. Jefferson’s multidisciplinary research projects, including the New Madrid Seismic Zone Catastrophic Planning Project and participation in the Netherlands-US Water Crisis Research Network, have focused on the areas of… Read More
Gloria Phillips Wren
Gloria Phillips-Wren is Full Professor and Chair of Information Systems, Law, and Operations at Loyola University Maryland. Her research interests include decision making, decision support systems, analytics, big data, business intelligence, data mining, intelligent systems, and technology use under stress. Dr. Phillips-Wren is coeditor of Intelligent Decision Technologies, former chair of the Association for Information Systems Special Interest… Read More
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