The Social Media Path to Value

Posted November 25, 2013 | Technology |

Too many organizations confuse activity with purposeful action. For them, especially in a crisis, it's important to do something. The worse the crisis, the more pressure there is to act. If you follow this path, at best your success will have had more to do with luck than with planning.

About The Author
Jim Love teaches in the master’s program at the University of Waterloo’s Centre for Business Entrepreneurship in Technology. Mr. Love was a founding partner at Performance Advantage, a strategic IT and business consulting boutique focused on outsourcing for the mobile, social, "IT as a service" world. With more than 35 years in business and technology, he has served clients ranging from multinational firms to entrepreneurial startups. Prior to… Read More
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