How well is your company dealing with the pandemic? As the pandemic crisis deepened and all your business plans were invalidated rapidly, you probably tried to experiment and innovate at high speed. Experimenting can easily be done as an undirected action if there is no reflection happening. Only reflection allows us to come up with experiments that are based on an hypothesis (drawn from both experience and theory). Then we can innovate — by understanding how to measure the experiments in order to (in-)validate our hypothesis.
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