Executive Update

Strategic Roadmapping: Linking Technology to Markets

Posted March 15, 2006 | Leadership | Leadership | Leadership |

INTRODUCTION

Technology roadmapping, and its many derivatives, has become one of the most widely used approaches for supporting innovation and strategy at firm, sector, and national levels. First developed by Motorola more than 25 years ago, the roadmapping approach has been adopted (and adapted) by many organizations, initially within large technology-intensive organizations in the consumer electronics, aerospace, and defense sectors.

About The Author
Robert Phaal
Dr. Robert Phaal joined the Centre for Technology at the University of Cambridge in 1997, where he conducts applied research in the area of strategic technology management. Technology roadmapping is of particular interest, and Rob is co-author of the ‘T-Plan’ guide for supporting the rapid initiation of the method in firms. The approach has been applied more than 80 times do date, working with a wide range of company types and sectors. The focus… Read More
Clare Farrukh
Clare Farrukh joined the University of Cambridge Centre for Technology Management in 1995. Her research interests are in the areas of business processes and strategic technology management. Her work has focused on the development of practical methods for assessing technology management processes in business, technology roadmapping, organization factors, and the valuation of technology. She has a background in chemical engineering, with… Read More
David Probert
David Probert is Head of the Centre for Technology Management and a Reader at the University of Cambridge. He had an industrial career with Marks & Spencer and Philips for 18 years before returning to Cambridge in 1991. His experience covers a wide range of industrial engineering and management disciplines in the UK and overseas. Research interests include strategic technology management, technology acquisition, innovation, new product… Read More
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