Strategic Roadmapping: Linking Technology to Markets

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Strategic Roadmapping: Linking Technology to Markets

Executive Update
Posted March 15, 2006 in Business Technology & Digital Transformation Strategies

INTRODUCTION

Technology roadmapping, and its many derivatives, has become one of the most widely used approaches for supporting innovation and strategy at firm, sector, and national levels. First developed by Motorola more than 25 years ago, the roadmapping approach has been adopted (and adapted) by many organizations, initially within large technology-intensive organizations in the consumer electronics, aerospace, and defense sectors.