Executive Update

Untangling Customer Journeys, Value Chains, Value Streams, and Business Processes

Posted November 7, 2017 in Business & Enterprise Architecture, Business Technology & Digital Transformation Strategies
Whynde Kuehn

Customer journeys, value chains, value streams, and business processes are four organiza­tional views that tend to bring about questions and confusion. On the surface, each of these artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this Executive Update clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.     

About The Author
Whynde Kuehn
Whynde Kuehn is a Senior Consultant with Cutter Consortium’s Business & Enterprise Architecture practice and Managing Director of S2E Transformation Inc. She is also Partner at Business Architecture Associates and was selected as an Institute Fellow at the Institute for Digital Transformation. Ms. Kuehn is passionate about bridging the gap between strategy and execution. She is a long-time business architecture practitioner, educator, and … Read More
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