Executive Update

Untangling Customer Journeys, Value Chains, Value Streams, and Business Processes

Posted November 7, 2017 | Leadership |
Whynde Kuehn

Customer journeys, value chains, value streams, and business processes are four organiza­tional views that tend to bring about questions and confusion. On the surface, each of these artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this Executive Update clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.     

About The Author
Whynde Kuehn
Whynde Kuehn is a Cutter Expert, a member of Arthur D. Little's AMP open consulting network, and Managing Director of S2E Transformation Inc. She is also Partner at Business Architecture Associates and was selected as an Institute Fellow at the Institute for Digital Transformation. She is a passionate advocate for using business as a force for good and applying solid business approaches to enable nonprofits, social enterprises, and cross-sector… Read More
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